Marketing & Communications Specialist

Marketing & Communications Specialist

• Permanent Part-time (0.8 FTE)
• Flexible hybrid/WFH
• Peak Professional Body for Australian Optometrists

This organisation is the leading professional membership body for optometrists in Australia, representing over 85% of registered practitioners nationwide. It is dedicated to supporting its members with vital services, resources, and advocacy to help them excel in the dynamic and evolving field of optometry.

The Role

In this role, you’ll play a key part in enhancing member engagement and promoting the value of the services and events. Your work will involve creating compelling written, visual and digital content and coordinating member communications. You’ll also contribute to our social media presence and help reinforce the organisation brand.

Key Responsibilities

• Lead the development and implementation of communications across multiple channels, including eDM, SMS, social media and websites.
• Promote conferences, events, tools and resources to members to aid in membership satisfaction and retention.
• Collaborate with various teams to ensure effective promotion and evaluate the success of communication strategies and campaigns.
• Contribute to the success of the Promote unit by managing assigned responsibilities, supporting team members and participating in planning discussions.

Key Selection Criteria

Success in this role requires not only strong skills and expertise but also alignment with the core values of the organisation - integrity, respect and teamwork. You are a positive and collaborative individual who contributes to a supportive and dynamic work culture, helping to ensure that the team remains strong and cohesive.

To excel in this role, you should have:

• Experience in marketing and communications (experience within a membership organisation is an advantage but not essential).
• Strong writing skills and the ability to create engaging content across multiple digital channels.
• Experience in digital platforms like MailChimp, WordPress and social media tools or similar.
• A proactive and flexible approach, with the ability to juggle multiple tasks and meet deadlines.
• Excellent interpersonal skills and the ability to work both independently and as part of a team.
• A tertiary qualification in a relevant discipline is an advantage but not essential.
• Knowledge of the health sector, particularly in optometry, is an advantage but not essential.

What is on offer?

You'll be joining a flexible and supportive communications team within an organisation that truly values its people, which offers a range of benefits designed to support your professional growth and personal well-being:

• Flexible Working Environment: Enjoy the flexibility of working remotely or from the Carlton, Melbourne office, with the freedom to manage your work-life balance.
• Professional Development: the organisation is committed to your growth. Access agreed and appropriate professional development annually, including on-the-job coaching, online webinars, training sessions and face-to-face workshops.
• Salary Sacrifice Options: Enhance your work setup with salary sacrifice for work-related items such as portable electronic devices, computer software and more.
• Extra Leave Benefits: Celebrate your birthday with an additional paid day off and enjoy extra paid leave between Christmas and New Year. Plus, you have the option to work on a public holiday and take another day off in lieu.
• Supportive Team Culture: Be part of a team that values collaboration, innovation and mutual respect. We work together to achieve our goals while supporting each other's success.

This is an exciting opportunity to contribute to the future of optometry in Australia while enjoying a range of benefits that support both your career and your life outside of work.

How to Apply

If you’re passionate about marketing, communications and making a difference in the health sector, please apply with an up-to-date resume, or call Gabrielle Patterson on 0416 170 100.

We are committed to creating a diverse and inclusive workplace where everyone feels respected and valued. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, LGBTQIA+ individuals, neurodivergent individuals, and people of all backgrounds. We believe that diverse perspectives and experiences enrich our workplace and drive our success. If you require any accommodations during the application or interview process, please let us know, and we will ensure your needs are met.